Suitability is a lifestyle brand founded in 2016 by an Actuarial Specialist, Awakhiwe Kona. The formative years of the brand saw the brand take an identity as a bespoke suiting brand which specialises in the making of custom tailored suits. The brand has grown from a bespoke suiting house to a group of subsidiaries that have interests in the fashion, male grooming and hospitality industries.

The word “suitability” was first coined while Awakhiwe was engaged in studying Stochastic Modelling which is an actuarial module. This particular section spoke of how the “Suitability of a Model” is tested. This word instantly resonated with what a tailored suit is…. Something that is tailored to fit its purpose.